Your expertise compounds over years; your price should reflect that, not only hours. Factor scarcity, outcomes, and risk. Consider differential rates by service, urgency, or on-site work. Publish boundaries early, and revisit rates at milestones, not only when exhaustion forces the conversation.
Decide upfront which meetings, research, and revisions are billable, and which are your investment. Label internal work clearly so reports and invoices tell a coherent story. When clients see discipline, they rarely argue details, because the structure signals fairness and care.
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